Carousel of Heroes

Every carousel is a story with a shape. One idea goes in; a hook, a turn and a payoff come back — written, set and drawn.

A carousel horse turning under warm bulbs

A shape, not a list

Hook, turn, payoff. The story shape decides what each slide is for before a word is written.

Written in the language

Nineteen of them, and none of it translated afterwards — the text is composed in the language you picked.

The design follows the words

Typeface pairing, palette and arrangement are chosen for this carousel, not picked off a shelf.

The picture is drawn for the style

The background is generated to the design's own art direction — and carries no text, in any language.

Eight new templates a month

A drop lands on the first. Last month's stay yours if you used them.

One carousel, no email, nothing to install.